See interview on News18 Lokmat here
A duo for whom soaps are not just a business but a passion, a reputation for manufacturing the most premium soaps for the industry does not come as a surprise. Raakesh Bansal and Anuradha, the equal partners of this dream, launched Aneema Soap, their small scale unit set up under the Khadi Gramodyog REGP scheme in 2002. The IIT-trained engineer mind of Raakesh was always skewed towards using his knowledge and experience in creating unadulterated products that represent the rich Indian heritage. This dream gave birth to Anuraah Soaps, which is now called AnuSpa to make the name more relevant to the product benefits.